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Period: November 1, 2016 to November 15, 2016
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends

Supplement Makers Enter New Era Of Transparency, Nutritionally-Rich Ingredients

Consumers increasingly demand not only greater effectiveness from dietary supplements but also greater transparency. Supplement makers, in turn, are benefiting from advances in nutrition science and recent botanical discoveries that make it easier to respond to those demands. Innovations affecting the industry include, for example, whole-food supplements and green powders that support health and wellness, enhance energy or promise vitality. In terms of bioavailability of nutrients, new liposome (fat) “bubbles” make it easy to deliver high levels of nutrients while bypassing destructive gastric juices and liver enzymes. Lastly, forward-thinking supplement makers are paying greater attention to transparency: origin of ingredients, nutrients within them, non-nutritive fillers, and even the brand’s business practices.

"Supplement Trendspotting", New Hope Network, October 24, 2016

New Company Offers Personalized Nutrition Plans

An entrepreneur who was warned by a doctor that he was in dangerously poor health is launching a company that will help customers get back on track with a personalized nutrition plan. The $299 plan includes a blood test – you have to draw your own blood at home and mail it in – then analysis of 60 biomarkers, including amino acids, vitamin levels, blood sugar, and some genetic variants. The genetic information suggests how you may respond to diet. A metabolic rate "challenge" involves drinking a special milkshake and sending in more blood to determine response to fats, carbs and sugars. Lastly, the company provides a 30-minute consultation with a registered dietitian who offers nutrition advice (but not disease diagnosis).

"This Startup Sells You Meal Plans Based On Your Nutrition Type", Fast Company, October 25, 2016

Dairy Proteins Decrease Risk Factors For Heart Disease

British researchers have determined in a clinical trial that whey protein supplements may have significant health benefits for regular people, not just bodybuilders. Participants in the study with mild hypertension drank two protein shakes a day for eight weeks. They decreased their risk of heart disease and stroke by as much as eight percent. They had lower blood pressure and cholesterol and healthier blood vessels. The study is good news for people who not only take whey protein supplements, but who eat or drink dairy foods rich in protein.

"Whey Protein Lowers Blood Pressure and Improves Endothelial Function and Lipid Biomarkers in Adults with Prehypertension and Mild Hypertension: Results from the Chronic Whey2Go Randomized Controlled Trial", The American Journal of Clinical Nutrition, October 26, 2016

Daily Consumption Of Sugary Drinks Puts People At Great Risk Of Diabetes

A 14-year U.S. study involving 1,685 middle-age adults found that those who regularly drank at least one can of sugary soda a day were 46 percent more likely to develop symptoms of prediabetes, including insulin resistance. Sugary beverages included colas and other carbonates, and non-carbonated fruit drinks (but not fruit juice) such as lemonade and fruit punch. The researchers said the risk of diabetes could be lowered substantially by a simple lifestyle change: replace sugary beverages with water or unsweetened coffee or tea.

"Sugar-Sweetened Beverage but Not Diet Soda Consumption Is Positively Associated with Progression of Insulin Resistance and Prediabetes. ", Journal of Nutrition, November 10, 2016

Compound Produced By Protein Digestion Controls Appetite

Hormones play a key role in regulating appetite and hunger. Ghrelin, for example, tells us when we are hungry, and GLP-1 tells us when we are sated and can stop eating. New British research in mice and rats has now found that phenylalanine, an end-product of protein digestion, increases levels of GLP-1 while decreasing ghrelin. In the experiments, a single-dose of phenylalanine reduced food intake by modulating the two hormones, and repeated administration caused weight loss in obese mice and spurred rats to move around more, which could further help weight loss.

"How high protein diets cause weight loss", News release, study presented at the Society for Endocrinology annual conference, November 10, 2016

Restricting Eating To Early In The Day Has Significant Metabolic Benefits

A U.S. study that followed eleven overweight men and women over four days of eating the same number of calories, but only between 8 am and 2 pm, found some significant benefits. Eating earlier in the day followed by 18 hours of fasting resulted in reduced daily hunger swings and increased fat burning during several hours at night. It also improved metabolic flexibility, which is the body's ability to switch between burning carbs and fats. The researchers said more research on early-time restricted feeding in humans is needed to create a more complete picture of whether it can help prevent and treat obesity.

"Skip Dinner and Maybe Boost Your Metabolism", HealthDay (WebMD), November 10, 2016

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