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Americans Check Food Labels For Sugar And Protein, But Sodium Not So Much

July 14, 2014: 12:00 AM EST
American consumers are not as worried about sodium in their diet as they used to be, despite the fact that many regularly eat more than the government-recommended daily amounts, according to NPD Group research. Though 60 percent of U.S. consumers say they are trying to eat less sodium, that number is eight percent less than what it was in 2010. NPD says people aren’t paying as much attention to nutrition label information about sodium, calories, fats and carbs, but are still concerned about sugar and protein. The FDA is preparing to release voluntary guidelines on sodium content for food manufacturers and restaurants.
"U.S. Consumers’ Diminishing Concern About Sodium Intake Will Continue in the Future, Reports NPD", News release, report by NPD Group, July 14, 2014, © The NPD Group, Inc.
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