Americans Love Sandwiches -- And Trying New Varieties

Eight of 10 Americans say they’ve eaten at least one sandwich in the last seven days, and are more likely to eat a homemade sandwich (83 percent) than a food service sandwich (62 percent). Sandwiches, whether homemade or non-homemade, are perceived as healthier than burgers and other menu items. But that doesn’t mean sandwiches have no cachet. Both the ingredients and the breads used are getting more varied and sophisticated – thanks to culinary restaurant trends – and present opportunities for marketers. Innovative ingredients include smoked pork, pork belly, sopressata, as well as new sauces. Bread options have moved beyond plain white and whole wheat to include French baguettes, Texas toast, ciabatta, and brioche.