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Americans Replace Sugar With Natural Sweeteners

April 23, 2018: 12:00 AM EST
Americans are increasingly avoiding sugar, but they still want sweetness, as long as its not synthetic. A Nielsen survey finds that 57 percent of consumers say low-sugar is important in the foods they buy, up from 55 percent last year. Thirteen percent say they follow a specific low-sugar diet, five percent follow a diabetic diet, and others follow popular low-carb diets like paleo, keto, Whole30, and Atkins. Regarding alternative sweeteners, the jury is still out. However, “in most cases, it is natural sweeteners that are winning,” a Nielsen researcher said. 
Elizabeth Crawford , "More Americans are avoiding sugar – but what do they want instead for sweetness?", Food Navigator USA, April 23, 2018, © William Reed Business Media Ltd
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