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Bacon Is Less Popular At Breakfast, NPD Group Says

April 18, 2013: 12:00 AM EST
For the first time in 28 years of reporting, breakfast sandwiches have knocked bacon off the list of top ten items Americans eat for breakfast at home and at restaurants, according to The NPD Group. Breakfast sandwiches, mostly grabbed on the go, climbed into the No. 10 spot. At the top of the list were coffee, cold cereal, fruit juice, milk and bread. An NPD analyst said the ”beauty” of the breakfast sandwich is “you can get that 1950s breakfast of eggs, toast, cheese and meat” in one convenient package. Forty-six percent of all restaurant breakfasts (for the year ended November 2012) included a sandwich (i.e., breakfast sandwiches, breakfast wraps, burgers and “other” sandwiches).
"Breakfast Sandwiches Make Top 10 List for Americans in the Morning", The NPD Group, April 18, 2013, © The NPD Group, Inc.
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