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Better Communication Of Caloric Content Of Sugary Drinks Would Cut Kids’ Consumption In Half

December 15, 2011: 12:00 AM EST
Because people – especially minority and lower income adolescents – tend to underestimate the caloric content of sugary drinks, they consume soda, sports drinks, energy drinks and fruit beverages unaware of the risk of obesity. New U.S. research has found, however, that providing easily understandable caloric information, specifically in the form of a physical activity equivalent, may cut in half sugar-sweetened beverage purchases among adolescents. For example, adolescents should know that working off a bottle of soda or fruit juice takes about 50 minutes of running. The researchers said it is “critical to explore the most effective strategies for presenting caloric information to consumers on fast food restaurant menu boards.”
Sara N. Bleich, Ph.D. et al., "Reduction in Purchases of Sugar-Sweetened Beverages Among Low-Income, Black Adolescents After Exposure to Caloric Information", American Journal of Public Health, December 15, 2011, © American Public Health Association
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