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Consumers Eating Less Red Meat For Health Reasons, Or They’re Buying Better Quality Cuts

January 22, 2014: 12:00 AM EST
A lot of consumers surveyed by Mintel say they ate less red meat -- or better quality meat -- in 2013. Thirty-nine percent say they ate less beef or other red meat, and 25 percent ate less pork. Despite the trend, some 10 percent ate more red meat, and 13 percent ate more pork. According to the market researcher, the drop in red meat consumption is due almost totally to concerns about eating too much fat and cholesterol. Of those who continue to eat red meat regularly, about 16 percent admit to trading up to higher quality cuts of meat, an “opportunity” for marketers.
"More than one-third of Americans cut back on red meat for health reasons", Report, Mintel, January 22, 2014, © Mintel Group Ltd.
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