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Diet Supplement Maker To Pay $5.5 M Fine For False Health Claim Ads

July 14, 2010: 04:17 PM EST
A major marketer of dietary supplements will have to pay $5.5 million to settle Federal Trade Commission charges that it falsely advertised that its supplements could help people lose weight and treat colds and other illnesses. The money will be used to pay refunds to customers who purchased Accelis, nanoSLIM, and any Cold MD, Germ MD, and Allergy MD product sold over the Internet or at retail stores. The settlement also requires Iovate Health Sciences and two affiliated Canadian companies to stop making deceptive health claims about those products in television ads, Internet websites, and magazine ads. Some of the ads also made false and unsubstantiated claims that the products’ effectiveness was clinically proven.
Federal Trade Commission, "Federal Trade Commission, Plaintiff v. Iovate Health Sciences USA, Inc.", FTC File No. 072 3187, July 14, 2010, © Federal Trade Commission
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