Dieters, Who Can’t Get No Satisfaction, Shun “Diet” Foods And Beverages

Once fixated on calories and weight loss, dieters have taken a new tack. They still want to lose weight, but they don’t want to feel deprived. They’re tired of foods that provide only short-lived satisfaction. They’re thinking that eating foods with more protein or fat will keep them from binge eating later, even if they might be higher in calories. The trend is seen in so-called diet foods: sales of Special K cereal are down seven percent since 2012; sales of Nestle's Lean Cuisine dropped 27 percent in the past four years; and sales of Diet Coke and Diet Pepsi fell seven percent in 2013. All of these brands are making adjustments to their product lines to counter the trend.