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Digital And Social Media Transform The Way Americans Plan, Prepare And Eat Their Meals

March 7, 2012: 12:54 AM EST
There has been a sea change in recent years in the way Americans buy food and plan, prepare and even eat their meals, thanks to the Internet and the rise of social media, according to a report from Publicis Consultants USA that also offers some insights for brand marketers. People rely much less on “mom and family traditions” for recipes. Half of consumers now get recipes and culinary advice from Web sites, apps, and blogs; 40 percent use Twitter and Facebook. More people – especially Millennials (18-32 years old) – share their dining experiences by texting friends or posting commentary on review sites as they eat. Marketers developing social media campaigns should create long-term, personal relationships with consumers, a strategy that succeeded for whole grain bread company Roman Meal.
"Publicis Consultants USA Study: Americans Learning More About Food Scene, Trends Via Social Media", Newsedge, March 07, 2012, © ProQuest Information and Learning Company
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