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E. Coli Outbreak Is Hurting Produce Sales, But Effect On Organic Industry Will Be Temporary

June 6, 2011: 11:37 AM EST
A British analyst firm focusing on the organic industry says the recent E. coli outbreak in Europe that has killed 22 people and sickened more than two thousand others will probably have limited impact on organic devotees over the long haul. The European Centre for Disease Prevention and Control traced a German farm and are analyzing 18 sprouts including bean and broccoli to determine if they’re the source of the outbreak. Amarjit Sahota, director of Organic Monitor, says sales of organic produce have taken a hit all over Europe  but he doesn’t expect the outbreak to hurt the organic industry in the long term. Organic buyers are more worried about health issues associated with traditional farming, he notes.
Tony C. Dreibus, "E.Coli Won’t Have ‘Significant Impact’ on Organic Food Industry", Bloomberg, June 06, 2011, © Bloomberg
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