Egg Marketers Need To Get The Health Message Across To American Consumers

Sales of eggs in the year ended in February declined by 3.6 percent, the fourth year of declines in a row, according to Nielsen. This despite solid scientific evidence that eggs are an extremely healthful, and economical, addition to the diet. Nielsen suggests that to reduce sagging sales trends, egg farmers and retailers need to make obesity-conscious Americans aware of the benefits of eggs: high-quality proteins, vitamins, minerals, healthful fats and beneficial trace nutrients. If they can do that, “they may just see their sales spike in the future.”