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Euromonitor Sees Major Role For Stevia As Soft Drink Sugar Replacement

March 21, 2014: 12:00 AM EST
A Euromonitor analyst says that reformulation of one in five soft drinks by replacing sugar with stevia would result in significant reductions in annual calorie consumption. By replacing the sugar with stevia in just 20 percent of carbonated beverages, a person who drank two 12-oz. cans a day would reduce the annual intake of calories by 6,132. Analyst Diana Cowland says that cutting the sugar in half of carbonated beverages would result in a drop of 10,147 calories a year for a person drinking two cans a day. Replacing sugar with stevia in beverages is the “best opportunity for manufacturers” to help people reduce their sugar and calorie intake – “an area of high interest to consumers and manufacturers alike”.
Diana Cowland, "Reformulation of carbonated drinks could slash more than 6,000 calories per year", Food Navigator, March 21, 2014, © William Reed Business Media SAS
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