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European Companies Unveil Products Based On Chr. Hansen’s Probiotics+Fiber Formulation

July 7, 2011: 06:43 PM EST
European dietary supplement companies have begun to launch retail products based on Chr. Hansen’s probiotic-plus-fiber formulation designed to fight constipation. The Chr. Hansen product is a stick with a powder blend of the probiotic strain Bifidobacterium BB-12 and fiber. It is sifted over breakfast cereals or poured into a glass of water once or twice a day. In February, the product Yovis Regola was unveiled in Italy; British firm Wren Laboratories Ltd. has just introduced a consumer version of the product in the UK under the brand OptiBac Probiotics. Chr. Hansen said it is working with other companies in other countries on probiotics-plus-fiber products to “help people tackle constipation.”
"Shortly after the launch of Chr. Hansen’s powerful probiotics + fiber supplements concept, consumer products are available in European markets", Press release, Chr. Hansen, July 07, 2011, © Chr. Hansen
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