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Europeans Feel Personalized Nutrition Programs Are Better For Health And Fitness

August 21, 2013: 12:00 AM EST
A European focus group study has found that consumers believe personalized nutrition – whereby diets are customized for individuals – is better for their health and fitness. Researchers at the Food4Me project also found that consumers liked the programs because they are convenient and payment-based. But at the same time the 126-person group worried about the security of the health data gathered by regulators and nutrition service providers. Personalized nutrition takes into account genetic differences among individuals, including how certain genes affect the risk of diet-related diseases. The goal  of the Food4Me project, funded by the European Commission, is to find the best ways to deliver information and services.
"Personalized Nutrition Perceived Positively by Consumers", Nutrition Horizon , August 21, 2013, © CNS Media BV
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