Europe’s Soft Drink Makers To Lower Sugar Content Another Ten Percent

Responding to evolving consumer preferences regarding sugar consumption, European soft drink manufacturers have agreed to cut sugar levels another ten percent within three years. The decision is also a response to pressure from Member States and the European Commission for coordinated product reformulation. UNESDA Soft Drinks Europe, which represents European makers of nonalcoholic drinks such as carbonates, fruit-based beverages and dilutables, announced the decision. UNESDA members say they will try various approaches to achieving the goal, including innovation, reformulation, using smaller pack sizes and encouraging consumers to choose low- and no-calorie drinks. UNESDA represents 80 percent of the European soft drinks industry by value.