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Expensive Weight Loss Programs Battle Cheaper DIY Dieting Options

January 11, 2010: 01:50 AM EST
High-priced diet programs are losing customers, thanks to inexpensive weight loss options and the availability of comfort foods during a stressful recession. The trend is having a negative effect – a sharp drop in growth rate – on the diet and weight loss industry, as three-fourths of dieters now follow a “do-it-yourself diet” devised at home.(The historic average is 70 percent.) According to this Advertising Age article, high-priced diet programs like Weight Watchers and Nutrisystem are making price and other concessions to maintain market share in a battle against cheaper DIY diet options offered by fast food companies and packaged food producers.
Emily Bryson York , "What the Weight-Loss Biz Has in Store for 2010", Advertising Age, January 11, 2010, © Crain Communications
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