Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Fad Coffee Diet Wows Celebrities, But Nutritionists Not So Much

December 12, 2014: 12:00 AM EST
A fad diet that comprises coffee, butter and MCT (medium-chain trigycerides) has won over the usual number of gushing celebrities, but also a lot of detractors. Inventor Dave Asprey, described as a “technology entrepreneur and biohacker”, formulated the drink – dubbed “bulletproof” coffee – based on a yak butter tea he drank in Tibet. He claims the drink full of saturated fat is not only good for the brain, it promotes weight loss. But a nutrition professor says the only food that really helps the brain is carbohydrates, which are absent from the coffee concoction. Joan Salge Blake says the drink is more of a marketing triumph – like the grapefruit diet – and “not a breakfast of champions”.
Courtney Rubin, "The Cult of the Bulletproof Coffee Diet", The New York Times, December 12, 2014, © The New York Times Company
Diet Insights
Weight Loss Programs
Other Diets
Market News
North America
United States of America
Innovation & New Ideas
Products & Brands
Developed by Yuri Ingultsov Software Lab.