We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
ACCEPT Reject
Already have an account? Sign in.

 Remember Me | Forgot Your Password?
Home Manage Alerts Archive Archive About Us Register Now   Not a User? Join now

Food Scientists Set Out to Make Us Eat More

June 22, 2009: 10:01 AM EST
A former FDA chief who tackled big tobacco has turned his attention to how the food industry manipulates us to eat more. His new book, “The End of Overeating: Taking Control of the Insatiable American Appetite” (Rodale), describes how food manufacturers create foods in a way that “taps into our brain circuitry and stimulates our desire for more”. Food scientists “work hard to reach the precise point at which we derive the greatest pleasure from fat, sugar and salt,” he says. But he “isn’t convinced that food makers fully understand the neuroscience of the forces they have unleashed”. His book offers practical advice for combating the desire to eat more.
TARA PARKER-POPE, "How the Food Makers Captured Our Brains ", NY Times, June 22, 2009, © The New York Times Company
Domains
DIET NEWS
Diet Insights
Market News
Geographies
Worldwide
North America
United States of America
Categories
Consumers
Legal, Legislation, Regulation, Policy
Research, Studies, Advice
Home | Privacy Policy | Terms and Conditions | Contact Us Copyright © 2000-2023 Business360 Inc. All Rights Reserved
Developed by Yuri Ingultsov Software Lab.