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Food Scientists Set Out to Make Us Eat More

June 22, 2009: 10:01 AM EST
A former FDA chief who tackled big tobacco has turned his attention to how the food industry manipulates us to eat more. His new book, “The End of Overeating: Taking Control of the Insatiable American Appetite” (Rodale), describes how food manufacturers create foods in a way that “taps into our brain circuitry and stimulates our desire for more”. Food scientists “work hard to reach the precise point at which we derive the greatest pleasure from fat, sugar and salt,” he says. But he “isn’t convinced that food makers fully understand the neuroscience of the forces they have unleashed”. His book offers practical advice for combating the desire to eat more.
TARA PARKER-POPE, "How the Food Makers Captured Our Brains ", NY Times, June 22, 2009, © The New York Times Company
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