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French Food Companies See Market Opportunities In Expanding Muslim Population

September 8, 2010: 06:46 AM EST
Food retailers in France see a profit opportunity in the growing population of Muslims who are willing to buy Western foods as long as they are prepared according to Muslim dietary rules. Such foods – referred to as halal (i.e., allowed by Islamic law) – are now being offered by supermarkets, packaged-food companies and restaurants looking to attract the business of the six million Muslims in France. It’s already big business in the country: halal product sales topped $5 billion in 2009 and the market is expected to expand by ten percent this year. Nestlé SA, supermarket chain Groupe Casino SA, Pierre Martinet, France's biggest prepared salad maker, and fast-food chain Financière Quick SA are all catering to the halal market.
Max Colchester, "From Pâté to Pizza, Halal Fare Expands for French Muslims", Wall Street Journal, September 08, 2010, © Dow Jones & Company, Inc
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