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Funktional’s “Red Stuff” Pitched As Hybrid Energy and Appetite Control Beverage

September 15, 2009: 11:41 AM EST
Texas-based Funktional Beverages, which a year ago introduced a purple-colored relaxation/anti-anxiety drink, has unveiled a red-colored hybrid that promises to suppress the appetite, while boosting energy and metabolism. According to the company, Red Stuff contains a unique fiber that expands 200 times its normal size when it hits the stomach, inducing a feeling of fullness that controls the appetite. The drink also contains vitamins, L-theanine, and “other ingredients,” the company says, adding that the fiber, dubbed LuraLean, has been clinically tested, tolerates high temperatures and is all natural.
"Funktional Beverages, Inc. Creates a Weight Management Sports Drink", PR Newswire, September 15, 2009, © PR Newswire Association LLC
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