We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

General Mills Runs First TV Ads In The U.K. For Snack Brand Fiber One

January 10, 2017: 12:00 AM EST
Snack brand Fiber One has launched its first TV ad campaign in the U.K. The $1.2 million effort is scheduled to run for four weeks in January, considered the peak diet season. It is expected to reach seven million consumers. The television campaign will be supplemented with a sampling effort in Tesco, Asda and Sainsbury’s supermarkets that will put the product into the hands of at least 500,000 people. Fiber One snacks contain 90 calories, and are high in fiber and low in fat.
Leia Taing, "Fibre One Launches its First TV Advertising Campaign", The Food & Drink Innovation, January 10, 2017, © Food & Drink Innovation
Diet Insights
Market News
United Kingdom
Companies, Organizations
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.