General Mills Runs First TV Ads In The U.K. For Snack Brand Fiber One

Snack brand Fiber One has launched its first TV ad campaign in the U.K. The $1.2 million effort is scheduled to run for four weeks in January, considered the peak diet season. It is expected to reach seven million consumers. The television campaign will be supplemented with a sampling effort in Tesco, Asda and Sainsbury’s supermarkets that will put the product into the hands of at least 500,000 people. Fiber One snacks contain 90 calories, and are high in fiber and low in fat.