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Goodbye Quick Energy Boosts, Hello “Sustainable Food Energy”

February 10, 2014: 12:00 AM EST
Because of increased stress and demands of work and family, Americans are apparently more tired than in the past. But – food companies are acutely aware of this – Americans are turning away from energy drinks that provide a quick “one and done” jump-start. Instead they want foods that provide “sustainable energy”, specifically from protein and fiber content. With that fact in mind food products from cereal to snacks – and yes, even dog food – are being marketed as energy sources that keep you “full and fueled” for longer periods of time. An example is Post Foods, whose new line of Honey Bunches of Oats breakfast cereals is branded as "Morning Energy" – loaded  with whole grain, protein and fiber.
E.J. Schultz, "Food Brands Try to Wake Up Sales With New 'Energy' Appeals", Advertising Age, February 10, 2014, © Crain Communications
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