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"Healthy Snackers" Reveal Some Interesting Preferences

September 26, 2013: 12:00 AM EST
American consumers who prefer to eat healthy snacks look for good taste first of all, then low sugar and high protein, according to a study by market researcher Lab42. The survey also found that the vast majority of self-described healthy snackers – 86 percent – said snacks are important for losing or maintaining weight. Healthy snackers also said they are willing to pay a premium price for a healthy snack, especially “all natural” snacks (87 percent). Seventy percent said the word “organic” on a snack package meant the snack was healthy, while 64 percent felt the same about the words “all natural”.
"Research Reveals Purchase Decisions and Eating Habits of Healthy Snackers", Nutraceuticals World, September 26, 2013, © Rodman Media
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