How To Get People To Eat More Healthful – Or More Profitable – Foods

A U.S review of 112 studies that looked into healthy eating behavior finds that fruits and vegetables that are presented well, are easy to reach and look like a normal eating choice tend to get eaten. The three principles hold true whether at home, in a cafeteria, grocery store or restaurant: fruits, vegetables and other beneficial foods should be convenient, attractive and an obvious choice. A restaurant, for example, could steer patrons away from the deep-fried onion rings by giving the high-profit shrimp salad appetizer an enticing name, highlighting it on the menu, and having the waitress point it out as a special.