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How To Get People To Eat More Healthful – Or More Profitable – Foods

May 3, 2015: 12:00 AM EST
A U.S review of 112 studies that looked into healthy eating behavior finds that fruits and vegetables that are presented well, are easy to reach and look like a normal eating choice tend to get eaten. The three principles hold true whether at home, in a cafeteria, grocery store or restaurant: fruits, vegetables and other beneficial foods should be convenient, attractive and an obvious choice. A restaurant, for example, could steer patrons away from the deep-fried onion rings by giving the high-profit shrimp salad appetizer an enticing name, highlighting it on the menu, and having the waitress point it out as a special.
Brian Wansink, "Change Their Choice! Changing Behavior Using theCANApproach and Activism Research. ", Psychology & Marketing, May 03, 2015, © Wiley Periodicals, Inc.
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