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“Hungry Girl” Enlisted By Potato Board To Change The Spud’s Image As A Fattening Food

October 28, 2013: 12:00 AM EST
Lisa Lillien, known to America’s weight-conscious masses as “Hungry Girl”, has partnered with the U.S. Potato Board to change the image of the humble spud as a dieter’s worst food nightmare. Lillien has an audience of millions who either get her email newsletter, routinely visit her Web site, or watch her TV show on the Food Network or the Cooking Channel. Her message is that food should be tasty and nutritious, but low in calories. That message dovetails neatly with the USPB's new ad campaign, “Guilt-Free Potato Goodness,” battling the “myth that potatoes are fattening”. Potato-lover Lillien has a track record of reaching USPB’s target audience: women 25 to 54 with kids under 18 at home.
Karlene Lukovitz, "U.S. Potato Board Partners With Hungry Girl", MediaPost , October 28, 2013, © MediaPost Communications
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