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Insurers Join Obesity Scheme

February 20, 2009: 04:38 PM EST
The Alliance for a Healthier Generation has launched a new initiative aimed at reducing obesity in children. The initiative, a coalition of health groups and insurance companies, aims to give children better access to obesity-related health care. Insurance companies in the scheme will pay for children and their parents to make at least four visits to a dietitian and four visits to a physician each year for advice on eating well and other steps they can take to reduce and control their weight. Health groups BlueCross BlueShield of North Carolina and BlueCross BlueShield of Massachusetts, and insurers Aetna and WellPoint, have signed up so far. Other companies, including PepsiCo, Owens Corning and Paychex, are offering the benefit of the scheme to children of their employees. The Alliance is a joint effort of the American Heart Association and the William J. Clinton Foundation.
Rob Stein, "nitiative Takes Aim At Obesity In Children", The Washington Post, February 20, 2009, © The Washington Post Company
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