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Kraft Seeks To Expand Its BOCA Range Of Soy-Based Meat Alternative Products

May 10, 2011: 11:44 AM EST
Gary Berger, BOCA brand manager at Kraft Foods, said that U.S. retailers are re-locating meat alternatives in the store and giving them more shelf space as more consumers buy non-meat options and the category becomes increasingly mainstream. BOCA is looking to get new consumers to try non-meat products and is working with Weight Watchers to position the brand as a healthy weight management food option. BOCA is facing a growing number of competitors, but believes its healthy soy-based products will enable it to retain its leadership in the meat alternatives market. It defends the safety of its products but has introduced a non-GMO soy range to address concerns of consumers worried about GMO ingredients.
Elaine Watson, "Kraft: Weight-conscious consumer is key to growth in meat alternatives", NutraIngredients-USA, May 10, 2011, © William Reed Business Media SAS
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