We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Marketers See Coconut Water As Next Big Trend In The Drinks Business

August 27, 2009: 06:46 PM EST
Drink makers large and small are revving up their marketing engines for what may be the next big trend: coconut water. The product, already a big hit in Brazil and grabbing attention in the United States, thanks to athletes and celebrities, is low in calories and high in potassium, making it a healthy, natural drink choice, experts say. Small companies like Zico and O.N.E World Enterprises have the early lead among the athletic crowd, but Pepsi and Coca-Cola are expected to broaden the pitch to the average consumer in the near future, either new brands or acquisitions they can roll through their distribution systems.
Suzanne Vranica, "Coconut Water Bubbles", Wall Street Journal, August 27, 2009, © Dow Jones & Company, Inc
Domains
DIET NEWS
Diet Insights
Market News
Geographies
Worldwide
North America
Latin America
United States of America
Brazil
Categories
Companies, Organizations
Consumers
Market News
Marketing & Advertising
Products & Brands
Trends
Developed by Yuri Ingultsov Software Lab.