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Mars Unveils Another Plant-Based Milkshake In British Market

July 20, 2020: 12:00 AM EST
The confectionery company’s vegan chocolate oat milkshake joins its recently unveiled oat-based Galaxy and coconut-based Bounty milkshakes in the U.K. All three plant-based drinks are registered with the Vegan Society and contain no added sugar. Mars launched a vegan range of “milk” chocolate Galaxy bars in the U.K. last year in three flavors. According to the company, vegan snacks are worth £10 million ($13 million) in a £4 billion ($5.2 billion) chocolate market, so there is ample room to grow. Market research firm Mintel revealed that 23 percent of all new U.K. food product launches in 2019 were vegan; growth in the sector is expected to continue, with plant-based sales exceed £1.1 billion ($1.4 billion) by 2024. Mars Oat is available for £1.50 ($1.82) per 250 ml bottle in Asda supermarkets.[Image Credit: © Mars, Incorporated]
Liam Pritchett, "Mars Is Launching Vegan Chocolate Oat Milkshakes", Livekindly, July 20, 2020, © LIVEKINDLY
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