“Most Innovative” German Food/Drink Launches

Euromonitor analysts picked ten German food and drink launches from 2015 as the “most innovative.” At the top of the list is Knorr (Unilever) Dry Seasoning for Lasagna, which touts its “naturalness” and “fewer, simpler” ingredients. The product shows that the “natural” food claim is important in Germany. Second is a no-carb pasta substitute from The Netherlands (Konjac root noodles), an example of another trend: low-carb claims doubled from 2014 to 2015. Other innovations from Germany: a gluten-free snack drink made with quinoa and matcha tea; a cheese wheel (Leerdammer Schnittkäse) that claims “deli fresh” and “cut from the loaf;” and a low-calorie soft drink (Helga) based on freshwater microalgae chlorella.