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Nestlé Criticized For Using U.K.’s Change4Life Logo To Promote Its Junk Food

October 14, 2010: 10:57 AM EST

Change4Life, a U.K. government nutrition program funded with a two-year commitment of £75m, took a blow when one of its leading partners, Nestlé, included the program’s logo on a website dominated by its sugar-laden products. This was particularly inappropriate because families that participate in the Change4Life program are encouraged to replace high-sugar foods with nutritious alternatives. Christine Haigh, Children’s Food Campaign Coordinator, argued that Nestlé’s actions provide a “wake up call for the Department of Health” to think about their collaboration with companies promoting products inconsistent with its anti-obesity efforts.

"Nestlé breaches Change4Life guidelines", Sustainweb, October 14, 2010, © Sustain
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