We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Nestlé Criticized For Using U.K.’s Change4Life Logo To Promote Its Junk Food

October 14, 2010: 10:57 AM EST

Change4Life, a U.K. government nutrition program funded with a two-year commitment of £75m, took a blow when one of its leading partners, Nestlé, included the program’s logo on a website dominated by its sugar-laden products. This was particularly inappropriate because families that participate in the Change4Life program are encouraged to replace high-sugar foods with nutritious alternatives. Christine Haigh, Children’s Food Campaign Coordinator, argued that Nestlé’s actions provide a “wake up call for the Department of Health” to think about their collaboration with companies promoting products inconsistent with its anti-obesity efforts.

"Nestlé breaches Change4Life guidelines", Sustainweb, October 14, 2010, © Sustain
Diet Insights
Diet Research & Advice
United Kingdom
Companies, Organizations
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.