We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Nestlé Launches Marketing Campaign In The Middle East Promoting A Healthy Lifestyle

November 15, 2010: 09:52 AM EST

As part of an “Eat Right Live Well” campaign targeting the Middle East, Nestlé has launched a major promotional effort in leading stores and outlets in the region using contests and prizes to encourage consumers to follow five steps to healthy living. The prizes offered are designed to encourage a healthier lifestyle. They include diet packages, gym memberships, Nintendo Wii Sports, Polar watches, pedometers, and BMI calculators. The five steps for healthy living are: eating a variety of foods, being active 30 minutes a day, drinking eight glasses of water a day, eating breakfast and maintaining a healthy weight. The campaign targets stores in the UAE, Qatar, Bahrain, Oman, Kuwait, Jordan, Syria and Lebanon.

"Nestlé launches biggest nutrition campaign", Trade Arabia, November 15, 2010, © Trade Arabia
Domains
DIET NEWS
Diet Insights
Diet Research & Advice
Geographies
Worldwide
EMEA
Middle East- Africa
Bahrain
Jordan
Kuwait
Lebanon
Oman
Syria
United Arab Emirates
Categories
Companies, Organizations
Market News
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.