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Nestlé Tackles The Health And Wellness Market Again With Anti-Obesity, Anti-Diabetes Foods

September 5, 2012: 12:00 AM EST
In an attempt to convince countries around the world that it is cheaper to prevent than treat diabetes and obesity, Nestlé SA is marketing products that target those chronic conditions. Boost shakes, for example, were formulated to help diabetes patients control blood sugar. According to Bloomberg Businessweek, Nestlé’s offerings mark the third attempt to crack the health and wellness market. Success in the latest endeavor depends on whether Nestlé can convince regulators that its products are scientifically sound. The company also needs to “persuade doctors to prescribe them and show they can do something drugmakers’ offerings can’t”.
Dermot Doherty, "Nestle Diversifies With Products Fighting Junk Food Ills", Bloomberg Businessweek, September 05, 2012, © Bloomberg L.P.
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