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Nestlé to Launch Jenny Craig in UK Market in Bid to take on WeightWatchers

May 13, 2009: 04:35 AM EST
Nestlé is gearing up to launch Jenny Craig in the UK. It has appointed its corporate marketing and communications director, Jonathan Walsh, as country business manager to shepherd the launch. No date has been set for what will become a direct battle with WeightWatchers. Jenny Craig operates in the US, Canada, Australia and New Zealand, selling weight-loss plans and ready-made meals. Nestlé acquired the business for $600 million in 2006 as part of its strategy to become a diversified health, nutrition and wellness company. Walsh has been responsible for promoting a number of Nestlé brands, including Nescafé, Gold Blend, Aero Hot Chocolate, Maggi, Kit Kat, Yorkie, Aero and Rowntree.
Camille Alarcon, "Nestlé prepares for launch of weight-loss brand in UK", Marketing Week, May 13, 2009, © Centaur Media plc
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