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New aLive Range Provides Healthy Cereal and Yogurt Choices

April 15, 2009: 12:47 PM EST
Fraser & Neave Dairies Sdn Bhd have entered the healthy food arena in Malaysia with the launch of its new aLive range of whole grain cereals, snack bars and low-fat yogurt. The brand, marketed under the F&N Dairies Sdn Bhd marque, is a “synergistic combination of specific foods to amplify the nutritional benefits and flavors of each ingredient”. The cereals were developed in association with Sanitarium, have up to 97 percent grain content and provide fiber, carbohydrates, protein, B vitamins, iron, zinc and other nutrients. The yogurts are 98 percent fat free and contain probiotics.
Tan Teong Li, "Lifestyle food on the go", The Sun Daily, April 15, 2009, © Sun Media Corporation Sdn. Bhd
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