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New Breakfast Patterns Present Sales Opportunities For Restaurants

March 23, 2012: 12:02 PM EST
Restaurants could reap some major benefits from recently-reported trends in breakfast eating patterns, food writer Sasha Orman reports. A major finding of the NPD Group is that breakfast is no longer a single big-meal occasion, but tends to be spread across two or even three occasions: coffee early, a small meal or snack later, etc. NPD says this new pattern presents new opportunities to entice customers. But to get the most out of the trend, restaurants “have to know what items are selling.” With the trend toward a series of small meals, “lumberjack-sized plates” won’t bolster sales. Restaurants need to think small, versatile, flexible to maximize income.
Sasha Orman , "Restaurants Cashing In on Second Breakfast", Food and Drink Digital, March 23, 2012, © WDM Group
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