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New Products from Weight Watchers

March 24, 2009: 08:13 AM EST
Thirteen new products from Weight Watchers are being rolled out. The items include sweet baked goods (chocolate brownie with real chocolate chips, banana nut muffin, peanut butter soft cookie, and petite bagels); frozen novelties (an ice cream candy bar, giant mint ice cream cone, giant mint ice cream sandwich, two-pack cups in cookies and cream and peanut butter varieties); and cheese (natural reduced-fat medium cheddar, Swiss and pepper jack slices, and reduced-fat pepper jack slices). Supporting the launch is an online and print campaign.
Karlene Lukovitz, "Weight Watchers Adds 13 New Products", Media Post, March 24, 2009, © MediaPost Communications
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