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Nielsen: Gluten-free Sales Increase 74 Percent In Five-Year Period

May 11, 2010: 06:29 AM EST
With celiac disease on the rise, so is awareness among consumers about the range of products available to those who suffer from gluten intolerance. According to Nielsen, the market for gluten-free food and beverage is projected to grow between 15-20% per year, and sales for 2012 are expected to reach $2.6 billion. Gluten-free products may also be perceived as a better choice by health-conscious people, says the Celiac Center at Columbia University, further widening the market beyond the estimated three million celiac sufferers in America. The solution for the disease is simple: don’t consume gluten. Once reserved for mail order and specialty stores, gluten-free products are now widely available, with mainstream brands stocking shelves with a range of products from cereal to beer, and restaurants increasingly offering gluten-free options.
ROSEMARY BLACK, Daily News Staff Writer , "As more cases of celiac disease are diagnosed, the market for gluten-free foods is booming ", NY Daily News, May 11, 2010, © NYDailyNews.com
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