Nielsen Honors 12 “Breakthrough Innovation” Consumer Products

Nielsen has been analyzing a lot of consumer product launches – 20,000 since 2008 – but has honored as “breakthrough innovators” only a tiny few, in fact only 0.5 percent of them. Honorees need to deliver a new value proposition, generate $50 million in sales the first year and at least 90 percent of first year sales in the second year. Many of this year’s winners were in the food category: Atkins Frozen Meals, Lunchables Uploaded, Müller Yogurt, Special K Flatbread Breakfast Sandwiches, and Tostitos Cantina Tortilla Chips and Salsa. Four of the winners were beverages, one was a household product (batteries), one was a family of hair care products, and one was a lightweight cat litter.