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Only 7 Percent Of US Consumers Say They're Vegetarian, 36 Percent Use Meat Alternatives

August 12, 2013: 12:00 AM EST
While only 7 percent of consumers in the United States identify themselves as vegetarian, 36 percent say they use meat alternatives, according to a research from Mintel. Half of consumers who use meat alternatives are using them to replace real meat and 16 percent say they use the products together with meat products. Data also showed health concerns are a major factor encouraging consumers to use meat alternatives, with one-third of consumers say they are using meat alternatives because they are healthy. Also, 31 percent of respondents said they are trying to cut their meat consumption, while another 31 percent said they like the taste of meat alternatives.
"More than one-third of Americans consume meat alternatives, but only a fraction are actually vegetarians", Mintel, August 12, 2013, © Mintel Group Ltd.
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