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People Whose Exercise Is “Fun” Are Less Likely To Snack Heavily Later

July 9, 2014: 12:00 AM EST
People who think of their exercise activities as fun rather than a workout are less likely to chow down on calorie-packed snacks and desserts, two U.S. studies have found. In both studies, participants walked around a lake. In the first, some were told it was an exercise walk, others that it was just a scenic walk. At the subsequent lunch, those who thought they’d been exercising ate 35 percent more chocolate pudding than those on the scenic walk. The second study had the same result: those who thought they were exercising ate 124 percent more calories worth of M&Ms than the scenic – “fun” – walkers.
Carolina O. C. Werle et al., " Is it fun or exercise? The framing of physical activity biases subsequent snacking. ", Marketing Letters, July 09, 2014, © Werle et al.
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