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Popularity Of Kosher Foods Is Expanding, Thanks To Perceived Healthfulness, Quality

January 12, 2010: 02:13 AM EST
The market for kosher food is rapidly expanding among non-Jews, thanks in part to perceptions that kosher food products are healthier and less likely to be contaminated. One market researcher predicts that kosher foods could be a $17 billion market by 2013, with only 15 percent of sales attributed to religious purchases. The research group Mintel said the top reasons for buying kosher are quality and general healthfulness, though science doesn’t necessarily support those beliefs. As this New York Times article notes, scientific studies of poultry are “mixed when it comes to the relative safety of kosher meat.”
KIM SEVERSON, "For Some, ‘Kosher’ Equals Pure", The New York Times, January 12, 2010, © The New York Times Company
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