We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Portion Control Is Growing In Importance Among American Consumers

July 26, 2011: 04:13 AM EST
U.K. market research firm NPD Group reports that American consumers are becoming increasingly aware of portion control as a way to ensure a healthier diet. “Eating smaller portions” was one of 30 diet and lifestyle characteristics consumers of different age groups were asked to associate with good health. Eating smaller portions ranked 11th among all adult consumers as a healthy eating characteristic. Adults consistently rated five eating/lifestyle habits as most important: exercising regularly, eating well-balanced meals, eating all things in moderation, limiting or avoiding saturated fats/cholesterol/trans fats and drinking at least eight glasses of water daily. Generation X consumers (ages 35 to 45) ranked eating smaller portions seventh in importance.
"Portion Control of Growing Interest to U.S. Consumers, Reports NPD", Press release, NPD, July 26, 2011, © NPD
Domains
DIET NEWS
Diet Insights
Diet Research & Advice
Geographies
Worldwide
North America
EMEA
United States of America
Europe
United Kingdom
Categories
Comment & Opinion
Consumers
Market News
Press Release
Trends
Developed by Yuri Ingultsov Software Lab.