Small Is Delicious When It Comes To Cakes In The U.K.

Cake lovers in Great Britain have latched onto a growing trend: small cakes, according to market researcher Mintel. Sales of small cakes have surpassed those of larger creations, surging 19 percent in the last two years. Small cakes – i.e., doughnuts, cake pops, muffins, macaroons, etc. – have a market value of £492 million ($772 million). Meanwhile, sales of large cakes have dipped three percent since 2011. The trend toward small cakes began with the surge in cupcake popularity in the 2000s and is continuing with the emergence of the “cronut” and possibly the éclair (in the U.K. at least). Two factors are driving the trend, according to experts: low price and the perception that small is healthier, or maybe less unhealthy.