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“Smart Choices” Food Labeling Program Aims To Reassure Nutrition-Conscious Consumers

August 5, 2009: 11:41 AM EST
Consumers now have a quick and easy way to tell whether a packaged food or beverage contains nutritional ingredients like vitamins and minerals, and/or avoids unhealthy stuff like trans fat. Developed by nutritionists, scientists, consumer groups, and food manufacturers, the authoritative Smart Choices Program has certified more than 500 products from companies like Kraft, ConAgra, Unilever, and Kellogg. Food shoppers need only look for the “green check” logo to tell if a product meets science-based Smart Choices nutritional guidelines. The program is administered by the American Society for Nutrition (ASN) and NSF International.
"Smart Choices Program helps shoppers identify food and beverage choices", Reuters.com, August 05, 2009, via American Society for Nutrition, © Business Wire
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