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Snacking Is Big Business Worldwide, And Chocolate Is King

September 30, 2014: 12:00 AM EST
A survey by Nielsen finds that chocolate is universally favored at snack time. Sixty-four percent of respondents said they reached for chocolate to nibble on between meals, followed by fruits (62 percent), vegetables (52 percent), cookies (51 percent) and bread (50 percent). Americans said they preferred salty snacks over other options, though paradoxically the No. 1 health attribute they prefer in their snacks is “less sodium”. Global snack sales reached $374 billion in the year that ended March 2014. Nielsen polled 30,000 people in 60 countries.
Venessa Wong, "What the World Eats When It's Snack Time", Bloomberg Businessweek, September 30, 2014, © Bloomberg L.P.
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