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Socially Conscious Bakery Now Sells Plant-Based Cakes, Cupcakes In Retail Stores

August 21, 2018: 12:00 AM EST
Twenty-five-year-old Rubicon Bakers, whose mission is to employ formerly incarcerated people who need a second chance, has launched four clean label and vegan cupcake and cake SKUs. More than 2,500 in-store bakeries are now scratch-baking plant-based chocolate blackout cake and cupcakes, and vegan vanilla cake and cupcakes, each with 100 percent vegan cream filling and frosting. With Rubicon’s new vegan products, in-store bakeries can take advantage of a major trend: sales of plant-based food in the U.S. rose 8.1 percent in 2017, topping $3.1 billion. The new 4-inch vegan vanilla cake with vanilla filling and frosting, and 4-inch vegan chocolate blackout cake with chocolate filling and frosting, are available as double-layer 11-oz desserts with an SRP of $6.99 each. [Image Credit: © Rubicon Bakers]
Elizabeth Crawford , "Rubicon Bakers' Newest Cakes and Cupcakes Just Happen to be Vegan", PR Newswire, August 21, 2018, © PR Newswire Association LLC
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