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Splenda Dominates Sweetener Market, But Johnson & Johnson Will Sell Product Line

August 26, 2015: 12:00 AM EST
Heartland Food Products Group, which already sells sweeteners based on sucralose, will acquire the Splenda product line from Johnson & Johnson’s McNeil Nutritionals business unit for an undisclosed amount. Sucralose recently surpassed aspartame as the sweetener market leader. But despite safety approval by the FDA and more than a hundred scientific studies, sucralose has fallen victim to a rising tide of food activist and consumer sentiment against artificial ingredients. The Center for Science in the Public Interest, for example, now tags sucralose as “caution” instead of “safe.”
Nick Turner, "Johnson & Johnson Will Sell Splenda Sweetener to Heartland Food", Bloomberg Business, August 26, 2015, © Bloomberg L.P.
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