Sports Nutrition/Weight Loss Market Is On The Upswing

The sports nutrition and weight loss market rebounded from a dreary 2009 by showing a $2 billion increase in sales and nine percent market growth in 2010. Several key trends are at work in the market, all contributing to a rosy outlook for the sector. The nutrition bars, gels and chews market  grew by 12 percent to $2.5 billion, thanks to new delivery formats. A slew of new bars and beverages have entered the mass market arena to do battle with PowerBar and Gatorade. Mergers and acquisitions are picking up speed in the sports nutrition market. Geranimine’s active compound has been red-flagged by the World Anti-Doping Agency and, on the downside, regulatory issues continue to hover over the weight loss space.